Market Forces Matrix

Your organization needs to document a current understanding of its place in the market and relevant details of its influencing forces. This matrix should include information pertaining to: revenue, costs, profit, organization capabilities, customers, competitors, and the whole value chain (stakeholders).

Upstream Assets: Voice of the Customer, Competitive Intelligence, Stakeholder Analysis, Financial Results

Downstream Assets: Scorecard, Change Log, Decisions/Unknowns/Outcomes

Frequency: quarterly or more