Innovation professionals spend a lot of time in meetings. Rethink the relationship between meetings and “real work.” Have a firm grasp of the numerous ingredients of effective meetings.

It’s one thing to identify what a user wants to be able to accomplish. It’s another thing to capture what they consider a chore and want to leave their scope of responsibility.

Which of your culture traits can you trace to impacting your waste? Consider whiplash, noise, inauthenticity, idle work, idle worker, Reply All’s, Backlog, last-minute cancellations, too many cooks, unused talent, and mismatched collaboration and competition. Fix your culture. Fix your Waste.