Your big day! Your customers’ big day! Your employees’ big day! After enormous effort and collaboration, after testing and training are done, you are ready to launch a new Customer Experience and announce that it is in effect. Congratulations! It’s Showtime!

A Go Live Announcement maps to the latter A in the ADKAR framework - the ability to adopt and execute the change.

The occasion warrants audio, video, in-person activity and celebration of course! But this blog post comments solely on the written content that fits with the Five Verbs.

Likely a short and sweet email, your organization must let customers and stakeholders know that the new process and technology are active, in place, and ready for use and adoption. The email should include …

• Title of the new capability

• Elevator Pitch

• Reminder of location of Training Materials

• Help and Escalation Information

• When the project team will be in touch again

At this point in the innovation journey, the team’s morale and nervousness are extremely high. It is Showtime. The curtain is rising to present the new Customer Experience!

Upstream Assets: Training Materials, Actual Results, Migration Scripts, Data Conversion Scripts, Deployment Plan

Downstream Assets: Closure Report